Save the Smalls

When small businesses were in trouble during the pandemic, our team decided to help.

The Project

Using the power of the Publicis employee network, we created #SaveTheSmalls, a small but mighty project intended to highlight tips and success stories from across the country. The initiative demonstrated how businesses were embracing digital transformation—a key offering for Razorfish—to navigate COVID-19 challenges successfully. A designated website then gathered all references of the hashtag and allowed users to filter them by industries. As the lead writer, I wrote blog and social posts about emerging trends, using real local business as examples (and driving traffic to them in the process).

We created 8 months worth of content across multiple different industries, drove a ton of organic traffic, and garnered a lot of goodwill.